Online Help for Offline Businesses

I’m looking at three web sites today to see if they could be improved
through direct selling techniques. All three are sites for people
interested in spiritual solace and alternative healing. As the people
who run these sites are deeply into this kind of subject it’s not
surprising that most of them aren’t particularly commercially minded.
This is not a [...]

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For more and more of us, the question isn’t “Should I start a business
in the credit crunch?” as “What is the best business to start in the
Credit Crunch?”
As the rate of redundancies and job losses rises and business failures
add to the list of people without a viable income, it’s becoming more
and more of a necessity [...]

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What Kind of Web Site Should You Promote Your Product With?
Some people manage to sell their product from a single static web page that they have not changed in months or even years. If they have a compelling sales letter and their product is in demand throughout the turbulent times in which we live, then [...]

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Is it better to have a mini web site selling your product through a long sales letter and a “Buy Now” button at the bottom, or a blog with short, regular posts about the general subject matter of what you’re selling plus useful links and information?
While there’s much to be said for the mini web [...]

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Today I’m comparing two sites in the Embroidery trade. The first one is http://www.embroideryexpress.co.uk/ , a neat, fixed-width site with links to other pages along the top and lots of graphics below that linking to special offers.
They’ve got a full width banner ad right below the links bar offering a 1 GB ipod Shuffle with [...]

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